How much does it usually cost to eat hot pot? Analysis of hot topics and consumption data on the entire network in the past 10 days
As a national delicacy, the price of hot pot has always been the focus of consumers' attention. Combining hot topics and actual consumption data on the Internet in the past 10 days, this article will give you a detailed analysis from different cities, hot pot types, per capita consumption and other dimensions.
1. Comparison of hotpot per capita consumption in major cities across the country
| city | Affordable hot pot (yuan/person) | Mid-range hot pot (yuan/person) | High-end hot pot (yuan/person) |
|---|---|---|---|
| Beijing | 60-80 | 100-150 | 200+ |
| Shanghai | 70-90 | 120-180 | 250+ |
| Chengdu | 50-70 | 80-120 | 150+ |
| Chongqing | 40-60 | 70-100 | 120+ |
| Guangzhou | 65-85 | 110-160 | 200+ |
2. Price differences of different types of hot pot
According to Meituan’s latest consumption report:
| Hot pot type | Average per capita (yuan) | Examples of popular brands |
|---|---|---|
| Sichuan hot pot | 75-120 | Haidilao, Xiaolongkan |
| Chaoshan Beef Hotpot | 90-150 | Baheli, Chen Jishunhe |
| Old Beijing Shabu Shabu | 80-130 | Donglaishun, Jubaoyuan |
| Chuan Chuan Xiang | 40-70 | Roadside, steel pipe factory |
| Buffet hotpot | 60-100 | Xiabuxiabu, Tongdelai |
3. Recent hot hot pot consumption topics
1."Pot charge dispute": Many well-known hot pot restaurants have sparked discussions because of separate charges for the bottom of the pot (ranging from 38 to 88 yuan), and consumers believe that it should be included in per capita consumption.
2."Prices of Internet celebrity food ingredients are rising": The prices of classic dishes such as Maodu and Huanghou have increased by 15%-20% year-on-year, and related topics on Douyin have been played more than 50 million times.
3."The Rise of Hot Pot for One Person": Meituan data shows that single-person hot pot set orders increased by 45% year-on-year, with the average price of 38-58 yuan being the most popular.
4. Five major factors affecting the price of hot pot
1.geographical location: Prices in core business districts in first-tier cities are generally 30%-50% higher than in suburbs
2.Ingredients cost: The prices of beef and seafood ingredients have fluctuated significantly recently.
3.brand premium: The price of leading brands is 20%-40% higher than that of similar stores.
4.meal period: Weekend/holiday prices are usually 10%-15% higher than weekdays
5.Additional services: Shops that include performances and internet celebrity check-in points will see an increase of 30-50 yuan per person.
5. New trends in hot pot consumption in 2023
1.Package consumption: The set meal for 2-4 people (150-300 yuan) has become a popular group buying item on Douyin
2.Time offer: The search volume for the 50% off lunch set meal during the 14:00-17 pm period increased by 200%
3.Ingredients upgrade: High-end ingredients such as Wagyu beef and black tiger shrimp have begun to enter the popular hotpot market
4.Environmentally friendly consumption: Reusable pot bottom (additional fee of 20-30 yuan required) is favored by young people
It can be seen from the above data analysis that the current domestic hot pot consumption shows an obvious trend of grading. Ordinary consumers can get a good experience by choosing a price range of 60-100 yuan, while diners who pursue quality need to prepare a budget of more than 150 yuan. It is recommended to choose flexibly according to factors such as dining scene and number of people, and pay attention to the limited-time promotions on major platforms to make your hotpot experience more cost-effective.
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