What brand of men's bags is good? Popular brands and purchasing guides on the Internet in the past 10 days
With the improvement of men's fashion awareness, men's bags have become an important accessory for daily wear and workplace commuting. Among the men's bag brands and purchase topics that have been hotly discussed on the Internet recently, the following brands stand out due to their design, functionality and cost-effectiveness. This article combines popular data in the past 10 days to provide you with structured analysis.
1. Top 5 popular men’s bag brands in 2023

| Ranking | Brand | Popular styles | price range | Core advantages |
|---|---|---|---|---|
| 1 | COACH | Men's business briefcase | 2000-5000 yuan | Light luxury texture, classic design |
| 2 | TUMI | Alpha 3 series backpack | 3000-8000 yuan | Durable and scratch-resistant, the first choice for business travel |
| 3 | Herschel | Little America Backpack | 800-1500 yuan | Trendy and youthful, favorite among students |
| 4 | Samsonite | Cosmolite cabin suitcase | 1500-4000 yuan | Ultra-light material, perfect for travel |
| 5 | Hush Puppies | Cowhide crossbody bag | 500-1200 yuan | High cost performance, casual and versatile |
2. Three core indicators for purchasing men’s bags
According to the e-commerce platform search data and social media discussion popularity in the past 10 days, the purchasing factors that consumers are most concerned about are as follows:
| indicator | Weight ratio | Represent the brand |
|---|---|---|
| Functional | 42% | TUMI/Samsonite |
| Design sense | 35% | COACH/Herschel |
| Cost-effectiveness | 23% | Hush Puppies/Xiaomi Ecological Chain |
3. Recommendations for men’s bags in different scenarios
Based on the popular dressing topics on Douyin, Xiaohongshu and other platforms, the recommended styles for different usage scenarios are as follows:
| Usage scenarios | Recommended type | Popular brands | Consumer evaluation keywords |
|---|---|---|---|
| business commuting | Briefcase/Handbag | COACH, Goldlion | Attractive, classy, good leather |
| Daily leisure | Crossbody bag/messenger bag | Herschel, Jansport | Versatile, large capacity, dirt-resistant |
| short trip | backpack | TUMI, Samsonite | Reasonable zoning and comfortable carrying |
4. Men’s bag fashion trends in 2023
According to content analysis by fashion influencers on Weibo and Douyin delivery experts, there are three major trends in men’s bags worth paying attention to this year:
1.Modular design: Detachable inner liner and multi-functional partitions have become new selling points. Pre-sales of TUMI’s latest Modular series increased by 120% year-on-year on JD.com
2.Environmentally friendly material: Search volume for products using regenerated nylon and vegetable-tanned leather increased by 65% month-on-month, with representative brands such as Freitag
3.Smart integration: The style with USB charging port and anti-theft design has been interacted with over 100,000 times on Xiaohongshu.com.
5. Purchase channels and preferential information
Judging from the recent sales data of major e-commerce platforms:
| platform | Hot selling brands | average discount | promotions |
|---|---|---|---|
| Tmall | COACH, Goldlion | 70-20% off | 50 off when spending over 300 across stores |
| Jingdong | TUMI, Samsonite | 50-30% off | PLUS member exclusive price |
| gain something | Herschel, Supreme | New product launch | Limited edition pre-sale |
It is recommended that consumers compare prices on various platforms before purchasing and pay attention to the exclusive discounts in the brand’s official live broadcast room. At the same time, please note that affordable luxury brands such as COACH often have additional discounts in outlet stores.
Summary:When choosing a men's bag, you should consider it based on your personal budget and usage scenarios. Business people can give priority to professional brands such as TUMI and COACH. Students recommend trendy styles such as Herschel. If they are looking for cost-effectiveness, they can choose Hush Puppies or Xiaomi ecological chain products. It’s the e-commerce sales season recently, so it’s a good time to buy your favorite men’s bag.
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