What does placing an order for consignment mean?
In the current field of e-commerce and supply chain, "consignment ordering" is a term that appears frequently. It refers to a business model in which suppliers (or brands) entrust sellers (such as e-commerce platforms, agents) to sell goods on their behalf. The seller does not need to purchase or stock goods in advance. It only purchases from the supplier and completes the delivery after the consumer places an order. This model reduces the seller's inventory risk while providing suppliers with broader sales channels. The following are related topics and structured data that have been hotly discussed across the Internet in the past 10 days:
1. Core features of agency sales orders
The core advantage of the consignment order model lies in its light asset and low risk characteristics:
| Features | illustrate |
|---|---|
| Zero inventory pressure | Sellers do not need to stock up on goods and reduce capital occupation |
| Purchase on demand | After the consumer places the order, the salesperson places the order with the supplier |
| Profit sharing | Suppliers and sellers distribute income according to agreed proportions |
| Channel expansion | Suppliers can quickly cover multi-platform sales |
2. Recent popular consignment model cases (data in the past 10 days)
The following are consignment-related topics that are highly discussed across the Internet:
| Platform/event | heat index | Key points |
|---|---|---|
| Douyin store consignment | ★★★★★ | Small and medium-sized merchants achieve zero inventory sales through experts bringing goods |
| Temu fully managed agency | ★★★★☆ | The platform is responsible for operations, and merchants only need to supply goods |
| 1688 cross-border consignment | ★★★☆☆ | Domestic suppliers directly connect with overseas distributors |
| Xiaohongshu no supply e-commerce | ★★★☆☆ | Notes diversion + third-party distribution model explodes |
3. The operation process of consignment ordering
The typical consignment order process can be divided into the following steps:
| step | Participants | Operation content |
|---|---|---|
| 1. Product launch | seller | Publish supplier product information to the sales platform |
| 2. Consumers place orders | consumer | Purchase products through seller channels |
| 3. Order delivery | seller | Synchronize order information to suppliers |
| 4. Shipping processing | supplier | Deliver goods directly to consumers (sales side logistics receipt can be affixed) |
| 5. Settlement ledger | both sides | Settlement of payment according to agreed period |
4. Controversies and Risks of the Agency Sales Model
Although the consignment model has obvious advantages, some problems have also been exposed in recent discussions:
| Risk type | Specific performance | solution |
|---|---|---|
| quality dispute | Consumer complains that the product does not match the description | Establish a supplier access mechanism |
| Logistics delay | Supplier's delivery is not timely | Set delivery time penalty clauses |
| Fund security | Some platforms withhold payment | Choose formal platform cooperation |
| Data silos | Sellers cannot obtain consumer information | Data permissions are specified in the agreement |
5. New trends in sales orders in 2023
Combined with recent industry trends, the agency sales model is developing in the following directions:
1.Popularity of AI product selection tools: Use big data analysis to predict popular products and reduce the error rate in product selection.
2.The outbreak of cross-border consignment: SHEIN, Temu and other platforms promote the "domestic supply chain + overseas consignment" model.
3.Live streaming consignment upgrade: The MCN organization directly connects with industrial belt factories to realize real-time order production.
4.Increased compliance requirements: New regulations have been introduced in many places, requiring both parties to clear the rights and responsibilities of consignments.
In summary, the essence of consignment ordering is the refinement of the division of labor in the supply chain, and the optimal allocation of resources is achieved through professional division of labor. As technology develops and supervision improves, this model will continue to reshape the ecological landscape of the retail industry.
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