WeChat was rated as a “national-level social software”: hot topics and data analysis in the past 10 days
Recently, WeChat has been rated as a “national-level social software” by many media due to its large user base and wide range of application scenarios. As the most mainstream instant messaging tool in China, WeChat not only carries social functions, but also is deeply integrated into payment, life services, content dissemination and other fields. The following is the hot topics and structured data analysis related to WeChat across the Internet in the past 10 days.
1. Inventory of hot topics on WeChat in the past 10 days
| Ranking | topic | heat index | Main discussion points |
|---|---|---|---|
| 1 | WeChat payment fee adjustment | 9.2 | Changes in withdrawal rates for individual users spark controversy |
| 2 | WeChat “Moments Visitor Records” Rumors | 8.7 | Official rumor refuting function launched |
| 3 | WeChat official account paid subscription function upgrade | 7.5 | Creator share ratio adjustment |
| 4 | New restrictions on WeChat youth mode | 6.8 | Live streaming rewards and short video duration control |
| 5 | Controversy over data security of WeChat, the overseas version of WeChat | 6.3 | Regulators in many countries are concerned about data storage issues |
2. Comparison of WeChat core data (latest in 2024)
| index | data | year-on-year growth |
|---|---|---|
| Monthly active users (MAU) | 1.38 billion | 3.2% |
| Mini program daily active users | 450 million | 11.4% |
| Average number of WeChat Pay transactions per day | 1 billion+ | 8.7% |
| Video account user scale | 820 million | 22.6% |
3. User behavior trend analysis
Data from the past 10 days shows that WeChat user behavior shows the following characteristics:
1.Reduced reliance on social functions: The number of private chat messages per person in a single day decreased by 5.3% year-on-year, and the number of group chat messages increased by 2.1%;
2.Content consumption transfer: The open rate of public account articles is stable at 1.8%, but the average daily viewing time of video accounts has increased to 28 minutes;
3.Diversified payment scenarios: The proportion of offline QR code payment has dropped to 61%, and the proportion of payment within mini programs has increased to 39%.
4. Expert opinion: Why can WeChat become a “national software”?
Internet analyst Li Qiang pointed out: "WeChat's success lies in building a complete ecological closed loop. From social networking to payment, from content to services, users can solve almost all digital life needs in one application. According to our survey, 83% of Chinese netizens rank WeChat among the top three must-install software on their mobile phones."
It is worth noting that WeChat is also facing new challenges. Public opinion monitoring in the past 10 days shows that the amount of discussion about "WeChat functions are too bloated" has increased by 17% year-on-year, and some young users have begun to try more vertical social products. In the future, WeChat needs to find a better balance between feature richness and user experience.
5. Future Outlook
With the rapid development of video account e-commerce and the access to AI technology, WeChat may further strengthen its "super application" attribute. According to internal news, the WeChat team is testing the intelligent customer service system and 3D virtual image function, which is expected to be launched in the fourth quarter of 2024. Whether these innovations can maintain WeChat’s “national” status deserves continued attention.
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